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Sometimes you might be urged for some things that your conscious mind says ‘No’ to. But the most thoughtful thing is, why only some of the people have these frequent urges and not all? You might always be trying to get through this yearning but, is it necessary to stop thinking about the cravings. Here we will try to explain why do we have cravings?
Is It Normal?
Cravings are an intense desire to have something. Everyone craves differently for different things. We are here to specifically talk about ‘food cravings.’
Yes! Cravings are purely natural and normal phenomena occurring in your body. So, don’t worry about that.
Many written texts show cravings mean that your body needs that specific nutrient present in the food. Like, if your mind demands fries, then your body needs sodium. But this fact does not justify the reason why do we have cravings. If cravings are a medium of telling the body’s requirement, then, what do you think? Why are millions of people suffering from nutritional deficiency syndrome?
Professor Susan Roberts, director of the energy metabolism Laboratory at Jean Mayer USDA Human Nutrition Research Center on Ageing at Tufts, has researched the type of food that people mostly crave for. In this research, 32 overweight women were put on a diet. They mostly craved fries, chips, and chocolates that are high in sugar and fat. So, this clearly shows that carving doesn't always mean the body is deficient in that nutrient.
Also, there is certainly research that shows cravings for glucose-related food is more than any other food. This is because the brain has an opioid receptor that is triggered by the glucose and thus causing the urge to need more of that food as happy hormones are released because of it.
There may be certain stages in life when we can develop more cravings than normal:
What Leads To The Cravings?
All the emotions, functions, and regulations are controlled by the command center, the ‘Brain’ of course. So, the cravings are triggered by the parts of the brain called the hippocampus, caudate, and Insula. These three parts working in coordination to help the brain to develop a desire for specific food.
Hippocampus remembers the food as a reward and it thinks as a pleasurable memory and thus it's the part that generates the crave. Caudate also takes part in remembrance of food-related rewards and develops a habit of taking that specific food as a reward. Insula, on the other hand, develops the connection between your food and the feelings. Thus, it is the part that makes a specific food as a reward.
Whenever the first time you have seen your desired food, Insula is the first part in the brain which gets activated and make the connection between your food and emotions as a reward. Now, Hippocampus comes in the role and remembers the food as a connection of reward. At last, Caudate is the one that make this a habit and whenever you see the food, you feel yourself rewarded.
What To Do If We Develop Cravings?
It might happen that due to your cravings, you are unable to perform your work or concentrate on it. So, what to do in that case? There are various methods that you can go for:
Outline Of What We Have Learnt:
In conclusion, we can say that cravings are natural just like other functions of the body. It is regulated by three areas of brain and is connected to stress and reward sector. It’s more related emotionally than biologically and generally lasts for some time only. There are some tricks to get engaged in if you want to reduce your cravings up to some extent. These tricks may include training your mind to overcome the desire by strong will or physical activity at the time of cravings. This is surely a need to get control of this to a craving for food as this may affect your ‘Healthy diet routine’ or your other daily work.
We hope that we managed to clear some doubt on the question – why do we have cravings, in this post. You can now understand why the food cravings occur be it crave for pizza, burgers, sweets of beverages. We, at ORCO have a wide range of spices that includes natural black salt, organic cinnamon powder, organic methi, organic paneer masala, tandoori masala, organic mutton masala, kitchen king and lot more. We have pledged to provide our customers with the best in the market, natural, chemical-free and tastiest organic spices.