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WISHING EVERYONE A VERY HAPPY REPUBLIC DAY!!
THIS REPUBLIC DAY LET US APPRECIATE THE INITIATIVE TAKEN BY LOCALLY MADE IN INDIA FMCG BRANDS AND THEIR CONTRIBUTION IN ECONOMIC GROWTH OF THE COUNTRY.
Gone are those days when our needs were limited within the boundaries of International brands. Today 50% of the Indian consumers prefer swadeshi products, which is clearly evident from the survey conducted by US headquartered consultancy. Basically with changing lifestyles, growing awareness, easy access to e- commerce platform and comparatively cheaper prices, Fast Moving Consumer Goods (FMCG) brands are becoming more popular these days. Many of such brands are supporting the marginalized sector of society through their initiatives and working.
ORCO is one such brand that spread its wings for the empowerment of women in society, highlighting that the women’s contribution is not only considered around the four walls of their home but we made it very clear that women are also equal to their male counterparts. Due to the increasing population of health conscious people, ORCO is into the production of handpicked and hand-ground spices that are free from harmful chemicals at affordable prices. The spices are being processed on handmade chakki and the stone used for the same ensure the retention of nutrients.
Farm 2 Kitchen is another brand that acts as a global marketplace for farmers. They distribute food directly from farm through block chain supply. They basically work on tagline “Building Healthy India”. They are also the clear mediator between producers and consumers that undoubtedly help farmers in many ways. Small shop owners are benefitted through the e- shopping websites like Big basket and Grofers due to which they earn huge profits by selling items like groceries, fruits, vegetables, dairy products etc. These websites have made everyone’s life very easy besides their busy schedule, just on a click you can get everything on your doorsteps and at the same time benefitting daily wage workers as well.
Pride of Cow is specifically a brand that serves the purpose of delivering cow milk and other dairy products to the consumers at affordable prices, by collecting from milkmen in villages. This brand gives them an added advantage of saving on to their transportation costs and thereby earning profits. The products like milk, skimmed milk powder, whole milk powder, ghee and cheese are being sold by them that is being processed and milked through international technology.
Mygreenkart is a company that mainly focuses on green organic materials for healthy living. They entered the market with the production of chemical free hair products and now expanded their venture to eco-friendly home décor items.
Forest Essentials is an Indian cosmetics and perfume company that is well known for luxurious skincare products. It creates the products with the fusion of ancient Ayurveda and modern technology based on Ayurvedic principles. Their primary approach is to empower local women through employment, providing source of clean drinking water to nearby villages and using ingredients collected by local farmers majorly.
“BE VOCAL FOR LOCAL” is one of the catchphrases used by our Honorable Prime Minister highlighting the importance of not only using the locally made products but at the same time endorsing and promoting them. Self-reliance or Atma Nirbharta is the key that mainly focuses on empowering our own small cooperatives and giving employment to many. Thus, we can conclude that FMCG industry has contributed immensely in the growth of economy that strives to make India a better place to live in.